Spending on digital marketing is projected to increase by 18% to 26% on average.
Social media’s share of the total marketing budget will grow from 12% in 2015 to 17% this year, while spending on offline advertising will fall 9%.
PricewaterhouseCoopers has predicted that by 2017 South African consumers will be spending a total of R59.6 billion on internet access (a massive leap from 2014’s R19.8 billion).
Can you afford not to be involved with the e-commerce market this 2016?
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.